We were engineering GTM before anyone called it that.
Everyone in revenue believed better numbers came from more headcount, more reps, more activity. Jake didn't buy it.
Still in a 9 to 5 advising CEOs on their go-to-market, he found a tool almost nobody was using, and saw it could replace the manual work whole teams were drowning in. The CEOs weren't convinced, so he paid for it himself and built the thing to prove it. It worked.
That is still the whole company. Engineered GTM builds owned revenue engines for B2B companies: pipeline and forecasting systems engineered on your own first-party data, in Clay, HubSpot and Salesforce, proven on your records before you pay, and handed over with the runbook. Not campaigns, not a deck, not a tool subscription.
We engineer the system, prove it on your own data, and hand it over to keep.
We backed it with our own money
Jake paid for the platform himself to prove the return to the CEOs he advised. Conviction first, invoice later.
It worked, so we showed others
What started as proof for one team became the thing other operators kept asking us to build for them.
Certified across the stack
Clay Certified across inbound automation, outbound automation, CRM enrichment and AI workflows.




The first companies ran on what we built
Real pipeline through real systems. Casap and Orchestra owned the engine outright, and it kept running without us.
#1 in the UK at the Clay Cup
Jake reached the final in San Francisco, ranked first in the UK and top four globally. The people who built the category put us on their stage.
We founded Clay Club North
One of the few UK chapters. Clay later invited us to host their UK developer series. We don't just use the category, we help build it.

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