Your contract book is worth more than your CRM shows.
Multi-million contract books running on spreadsheets. We build the systems that capture what you're missing.You have a multi-million contract book. But you're running it on spreadsheets and hero account directors. Renewals get 60 days of attention when they need 12 months. Cross-sell is a board topic, not a system. Delivery knows what sales doesn't. We build the infrastructure that captures the revenue you're leaving on the table.
- 12-month renewal runways with early-warning from delivery data
- Cross-sell white space maps that trigger expansion plays
- Contract book visibility: value, risk, and opportunity
Trusted by commercial teams backed by the best.
Who we work with
Complex Commercial Organisations
The contract blindness problem
Your contracts, bids, and accounts live in different systems. Your competitors live in your blind spots.
From Contract Book to
Commercial Visibility.
This is your GTM system after we build it. Renewal timelines, delivery signals, and cross-sell opportunities flow to the right people automatically. No new tools to log into. Infrastructure that runs.
- Your team sees contract health without extra tools
- Renewals get 12 months of runway, not 60 days
- Cross-sell opportunities surface automatically
- Delivery problems reach commercial teams early
- You own the infrastructure we build
Lead routed in
47 seconds
Est. value
+$12,000
Size, industry, tech stack match
Buying signals, research activity
Feature adoption, engagement
Renewal, budget cycle, triggers
Direct to Sales
Priority Outreach
Outreach Sequence
Nurture Track
This lead
Routed to AE within 47 seconds
Slack alert + calendar hold + prep doc generated
Estimated value
+$12,000 ACV
Expansion Play
Auto-Nurture
Account Alert
Escalate
This account
Expansion opportunity identified
Usage +40% · 3 new power users · Budget cycle Q1
Expansion potential
+$28,000 ARR
We Build the System. You Keep It.
We wire your service data to your commercial systems. We connect delivery performance to renewal health. We build the infrastructure that turns contract signals into revenue action. Then we hand it to you.
- We connect your existing tools together
- Delivery data flows to sales automatically
- Contract renewals trigger 12-month playbooks
- Your team gets alerts, not dashboards
- You own everything we build
Revenue First,
Code Second.
We're not technologists who accidentally ended up in revenue. We're commercial operators who learned to code. Every system we build starts with the business outcome and works backwards to the technical implementation.
- Revenue Accountability
- Commercial Outcomes First
- Full-Funnel Ownership
- Speed to Impact
Not Another Dashboard.
A Commercial System.
You already have the data. We connect delivery, contracts, and commercial teams into one operating rhythm.
From contract blindness to commercial clarity
What changes when your contract book becomes a system.
Revenue systems bound to break
- Renewals approached 60 days before expiry
- Cross-sell discussed in board meetings, never operationalised
- Delivery sees problems 6 months before sales hears
- Contract book worth unknown, white space invisible
- Bids won on instinct, lost lessons never captured
Your revenue system with Engineered GTM
- 12-18 month renewal runway with early-warning signals
- White space maps that trigger cross-sell plays automatically
- Delivery data connected to commercial health scores
- Contract book audited: value, risk, and expansion potential
- Bid intelligence with probability scoring and win/loss learning
What GTM engineering delivers
Results from real implementations with organisations like yours.
Renewal runway vs 60-day scramble
Cross-sell revenue from white space mapping
Earlier warning on at-risk accounts from delivery signals
Contract book visibility across regions
How we engineer commercial systems
The same IAO framework, applied to complex commercial environments.
Interrogate
Contract Book Forensics
- Contract book audit: value, risk, renewal timing
- Cross-sell white space mapping by account
- Delivery/service data → commercial signal gaps
- Bid history analysis: patterns, pricing, win/loss
Augment
Commercial Signal Infrastructure
- Delivery/SLA data → commercial health scoring
- Renewal early-warning signal design
- White space triggers for cross-sell plays
- Bid probability scoring from historical patterns
Orchestrate
Commercial Revenue System
- 12-18 month renewal runway automation
- Cross-sell playbooks triggered by white space
- Bid preparation workflows with win/loss learning
- Unified contract/account view across regions
Trusted by Revenue Leaders
Take it from them, not us.
Casap
Fintech, AI-powered disputes
The Challenge
Their motion relied on messy spreadsheets and manual enrichment. Data quality inside HubSpot was chaos – missing LinkedIns, no validated emails, duplicates everywhere. Sales wasted hours researching instead of selling.
What We Built
We built a foundational GTM Brain layer – automated enrichment pipelines, HubSpot ↔ Clay two-way sync, deduplication logic, persona scoring with rollups, and reusable conference upload workflows. No more research chaos.
"I came to Engineered GTM with a half-baked vision for how our data and market tracking should work - they understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
Tim Bulens
Director of Growth
Full TAM
Enriched
Zero
Manual research
Nightly
Data refresh
Orchestra
DevTools / Data Infrastructure
The Challenge
CRM was static and unreliable. Contacts lacked context. No one knew which accounts were worth a rep's time. As a Snowflake partner, they needed verified account intelligence flowing automatically – not living in spreadsheets.
What We Built
We built a fully automated Data Intelligence Engine – 7 revenue-grade workflows that enrich every company and contact, detect job changes in real-time, and sync intelligence bi-directionally. Their CRM now keeps itself accurate 24/7.
"The team helped us identify the easy-win areas for enriching our data, helped us work out what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through and we have an awesome partner who gets what a scale-up needs."
Hugo Lu
CEO
End-to-end
Data engine
24/7
Auto-enrichment
100%
They own it
"Our aim was to enrich our account and contact lists so we can prioritize our outreach and have more efficient and effective conversations. The team were able to build a solution that keeps our database up to date with the key details we need, and allows us to maximize the return on our pipeline generation efforts."
Greg Merson
Head of RevOps
"They didn't just patch the problem, they completely re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases across separate markets, smart conditional routing, rebuilt AI prompts, cleaned logic. All with clear thinking and fast execution."
Ariel Levin
Head of Sales & Marketing
Contract Book Forensics
We audit your contract book – value, risk, and expansion potential. Map cross-sell white space. Connect delivery data to commercial health. Show you exactly what your contracts are worth and what you're missing.
What's Included
- Contract book audit: value, risk, renewal timing
- Cross-sell white space mapping by account and service line
- Delivery/service → commercial signal gap analysis
- Renewal runway assessment: 60-day scramble vs 12-month strategy
- Bid history analysis: pricing patterns, win/loss factors
- Regional coordination gap identification
- 90-day commercial roadmap with prioritised plays
- Implementation planning session
Our Guarantee
If we can't quantify at least 3 structural improvements that would increase renewal rates, cross-sell, or commercial visibility, we'll refund the diagnostic fee.
Questions from commercial leaders
That's exactly why you need it. What's your renewal rate on flagship accounts? How much cross-sell revenue did you capture last year vs. what was available? How early do you see renewal risk? Most organisations we work with discover their contract book is worth significantly more than they're capturing – and the leaks are in predictable places.
The Forensics doesn't fix org structure – but it quantifies the cost of the gap. When you can show that delivery saw risk signals 6 months before a lost renewal, the conversation changes. We design the data connections and escalation protocols that bridge the gap without requiring an org redesign.
Most cross-sell initiatives fail because they're exhortation, not systems. 'We should sell more services to existing accounts' doesn't work. White space maps that trigger specific plays when opportunity signals appear – that works. We operationalise cross-sell as infrastructure, not an initiative.
Especially so. Bid/tender environments have even more data that goes unused: pricing history, win/loss patterns, competitive intelligence, framework positioning. We've worked with utilities, government contractors, and professional services firms. The methodology adapts to tender cycles.
M&A fragmentation is one of our most common entry points. Three CRMs, three contract repositories, three ways of tracking accounts. We don't try to force immediate consolidation – we build visibility across systems first, then help you decide what actually needs to merge.
Ready to find out what your contract book is really worth?
Book a Contract Book Forensics. We'll audit your contracts, map your white space, and show you exactly where you're leaving revenue on the table.
No obligation. Honest assessment guaranteed.