Your Platform Knows Who's Ready. Your Sales System Doesn't.
Your product generates commercial intelligence daily. Your CRM can't see it. We connect them.Usage patterns. Adoption signals. Integration depth. Account activity. Your product generates commercial intelligence every day. Your revenue system ignores it. We connect them.
- See which accounts are scaling before they tell you
- Connect platform signals to your pipeline
- Fire expansion plays when usage patterns predict growth
Trusted by data-native revenue teams backed by the best.
Who we work with
Developer Tools & Data Platforms
The platform signal problem
Your platform generates commercial intelligence. Your revenue system ignores it.
From Scattered Signals to
Revenue Action.
This is your GTM system after we build it. Product usage, hiring signals, funding events – all flowing to the right people at the right time. No new dashboard to log into. Infrastructure that runs.
- Your team sees what matters without extra tools
- Usage spikes reach sales when they happen
- Hiring and funding signals trigger follow-ups
- Expansion opportunities surface automatically
- You own the infrastructure we build
Lead routed in
47 seconds
Est. value
+$12,000
Size, industry, tech stack match
Buying signals, research activity
Feature adoption, engagement
Renewal, budget cycle, triggers
Direct to Sales
Priority Outreach
Outreach Sequence
Nurture Track
This lead
Routed to AE within 47 seconds
Slack alert + calendar hold + prep doc generated
Estimated value
+$12,000 ACV
Expansion Play
Auto-Nurture
Account Alert
Escalate
This account
Expansion opportunity identified
Usage +40% · 3 new power users · Budget cycle Q1
Expansion potential
+$28,000 ARR
We Build the System. You Keep It.
We wire your platform data to your CRM. We connect usage patterns to expansion triggers. We build the infrastructure that turns product signals into revenue action. Then we hand it to you.
- We connect your existing tools together
- Platform usage flows to sales automatically
- External signals enrich every account
- Your team gets alerts, not dashboards
- You own everything we build
Revenue First,
Code Second.
We're not technologists who accidentally ended up in revenue. We're commercial operators who learned to code. Every system we build starts with the business outcome and works backwards to the technical implementation.
- Revenue Accountability
- Commercial Outcomes First
- Full-Funnel Ownership
- Speed to Impact
Not Another Tool.
A Commercial Brain.
You already have the signals. We connect them to revenue operations – no new UI to learn.
From signal blindness to signal-driven sales
What changes when product data reaches commercial triggers.
Revenue systems bound to break
- Trials run indefinitely with no success criteria
- Free users and trials invisible to sales
- Usage spikes discovered at renewal, not when they happen
- Self-serve, enterprise, and partner channels compete
- Expansion is reactive – driven by customer asks
Your revenue system with Engineered GTM
- Trial health tracking with conversion probability
- Lead scoring routes ready-to-buy accounts to sales
- Usage-based expansion triggers fire in real-time
- Unified pipeline across all sales channels
- Expansion is systematic – triggered by signals
What data platform revenue engineering delivers
Metrics from real implementations with product-led platforms like yours.
Reduction in trial cycle time with structured success criteria
Increase in free-to-paid conversion with usage-based scoring
More expansion revenue from usage-triggered plays
Net revenue retention with systematic expansion triggers
How we engineer revenue systems for data platforms
The same IAO framework, applied to product-led and usage-based GTM.
Interrogate
Platform Signal Forensics
- Internal signals: product usage, feature adoption, account activity
- External signals: hiring, funding, market changes, competitive moves
- Signal-to-CRM gap quantification
- Free-to-paid conversion trigger identification
Augment
Behavior-Based Scoring
- Multi-signal lead and account scoring
- Usage patterns to sales-readiness signals
- Expansion trigger design
- Real-time alert infrastructure
Orchestrate
Product-Led Revenue System
- Conversion playbooks triggered by usage patterns
- Enterprise handoff routing based on signal strength
- Customer success alerts with full context
- Unified pipeline across self-serve and sales-assisted motions
Trusted by Revenue Leaders
Take it from them, not us.
Casap
Fintech, AI-powered disputes
The Challenge
Their motion relied on messy spreadsheets and manual enrichment. Data quality inside HubSpot was chaos – missing LinkedIns, no validated emails, duplicates everywhere. Sales wasted hours researching instead of selling.
What We Built
We built a foundational GTM Brain layer – automated enrichment pipelines, HubSpot ↔ Clay two-way sync, deduplication logic, persona scoring with rollups, and reusable conference upload workflows. No more research chaos.
"I came to Engineered GTM with a half-baked vision for how our data and market tracking should work - they understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
Tim Bulens
Director of Growth
Full TAM
Enriched
Zero
Manual research
Nightly
Data refresh
Orchestra
DevTools / Data Infrastructure
The Challenge
CRM was static and unreliable. Contacts lacked context. No one knew which accounts were worth a rep's time. As a Snowflake partner, they needed verified account intelligence flowing automatically – not living in spreadsheets.
What We Built
We built a fully automated Data Intelligence Engine – 7 revenue-grade workflows that enrich every company and contact, detect job changes in real-time, and sync intelligence bi-directionally. Their CRM now keeps itself accurate 24/7.
"The team helped us identify the easy-win areas for enriching our data, helped us work out what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through and we have an awesome partner who gets what a scale-up needs."
Hugo Lu
CEO
End-to-end
Data engine
24/7
Auto-enrichment
100%
They own it
"Our aim was to enrich our account and contact lists so we can prioritize our outreach and have more efficient and effective conversations. The team were able to build a solution that keeps our database up to date with the key details we need, and allows us to maximize the return on our pipeline generation efforts."
Greg Merson
Head of RevOps
"They didn't just patch the problem, they completely re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases across separate markets, smart conditional routing, rebuilt AI prompts, cleaned logic. All with clear thinking and fast execution."
Ariel Levin
Head of Sales & Marketing
Data Platform
GTM Forensics
We map every signal that predicts conversion and expansion – from usage patterns to adoption milestones to external market signals. Then we show you exactly which accounts are ready for sales.
What's Included
- Product usage audit: which patterns predict conversion
- Free-to-paid funnel analysis with conversion triggers
- Self-serve to enterprise handoff mapping
- Product-qualified lead scoring model design
- Expansion signal identification and prioritisation
- Channel handoff analysis (self-serve → sales-assisted → enterprise)
- Usage-based routing recommendations
- 90-day implementation roadmap
Our Guarantee
If we can't identify at least 3 conversion signals your team isn't seeing today, we'll refund the diagnostic fee.
Questions from data platform teams
Usage patterns tell the story. We identify which behaviours predict conversion: team adoption vs. solo use, feature depth, engagement patterns. Then we build scoring that surfaces accounts ready for sales – not based on company size, but on actual platform behaviour.
The opposite. Right now, your sales team is probably cold-calling accounts that are already power users – or worse, haven't logged in for months. We route accounts based on signals, so sales reaches out when there's genuine expansion potential. Users get relevant conversations, not cold pitches.
That's exactly what we build. Multiple motions should complement, not compete. We create unified pipeline visibility with clear handoff triggers: when self-serve usage signals sales-assisted potential, when account activity signals enterprise readiness. One pipeline, multiple sources, clear attribution.
Standard situation. The Forensics maps every signal source and identifies which connections would have the highest revenue impact. We then prioritise implementation by commercial value, not technical ease. Most clients see quick wins from connecting 2-3 high-leverage usage signals.
The Forensics takes 21 days and typically identifies signals your team could act on immediately – often just by surfacing usage data that exists but doesn't reach sales. Full implementation of product-qualified lead routing usually takes 8-12 weeks, with alerts live in the first 4.
Your users are ready to buy. Can your sales system see them?
Book a Platform Signal Forensics. We'll map your product signals to your pipeline and show you exactly which accounts are ready for enterprise conversations.
No obligation. Honest assessment guaranteed.