🇬🇧 #1|🌍 Top 4
Certified Specialists
Solutions Provider
🇬🇧 #1|🌍 Top 4
Certified Specialists
Solutions Provider
Five levels, from manual averaged GTM to an owned engine that compounds. Most teams sit at level 0 or 1 and think they're further along. Here's the one jump that actually moves the number.
Bought lists, ICP filters, personas, messages written to the average. AI now produces this for everyone, so it no longer differentiates. Most teams are here and don't realise it.
Clay, a CRM and an enrichment tool are paid for but sitting idle or half-configured. Spend is up; the motion hasn't changed. The blank canvas problem.
Some workflows exist, built by one person. They help, but there's no coherent owned system, no execution-economics measurement, and it breaks when that person leaves.
Enrichment, scoring, routing and reporting engineered from your first-party closed-won, automated, measured in CPL and close rate, documented and owned. This is where the number moves.
The engine is tuned against a moving market, new plays shipped continuously, manual admin largely gone. It compounds because it's built on a truth a competitor can't copy.
Most spend in AI-GTM keeps teams at level 2: more tools, more point automations, another hire building in isolation. The number barely moves because nothing is built from your own data or owned as a system.
| Dimension | Data source | Enrichment | Scoring | Routing | Ownership |
|---|---|---|---|---|---|
| Pipeline | bought lists | manual | gut feel | round-robin | key-person |
| Forecast | spreadsheet | none | ~38% | partial | breaks on churn |
| Attribution | unknown | none | none | unmapped | no system |
| Pipeline | first-party | automated | ICP model | signal-driven | documented |
| Forecast | CRM live | 24/7 | 94% | automated | owned |
| Attribution | closed-won | enriched | mapped | measured | yours forever |
The GTM Scorecard places you on the maturity model in three minutes and puts a pound figure on the gap to the next level. No email to see it. Then we hand you the blueprint of exactly where it leaks, before you pay a thing.
