Clay consultant UK · Engineered GTM

Why it matters

You bought Clay. Nobody's running it. That's the leak.

Clay is the most powerful GTM tool on the market and a blank canvas. Most teams buy it, build two tables, and watch it gather dust because there's no one to operationalise it.

We find the edge in your closed-won, then engineer Clay into a working owned engine on it: enrichment, scoring, signals, synced to your CRM and proven before you pay. Then we hand it over.

Score my GTM in 3 minutes →

Clay · todayIdle

Tables built, then abandonedgathering dust2

Synced to your CRMnot wired inno

Plays live in productionnothing running0

A powerful tool, no operatoridle

Clay · engineeredLive

Tables in productionenrichment, scoring, signals0

Synced to your CRMbi-directional, nightlyyes

Plays live in productionrunning on your data0

An owned engine, running without youlive

01 / How we build it

Found in your wins. Engineered in Clay. Owned by you.

The loop compounds

CRM closed-won analysis showing ICP patterns: SaaS 50-200 headcount 38%, Series A-B hiring 26%, HubSpot+Outreach 19%, VP Sales buyer 12%

01 / Find the edge

Find

We dig into your closed-won to find why your best customers bought.

Clay table builder with columns: Company, Title, ICP score, Signal, Claygent, Email. 5 enrichment sources, scoring live, HubSpot bi-directional sync

02 / Build in Clay

Engineer

We build the Clay tables, enrichment, scoring and CRM sync on your data.

Clay production nightly: 2,847 records enriched, 312 ICP matches, 312/312 synced to HubSpot, 48 sequences triggered. Proven before you pay

03 / Run it live

Operate

We run it on your data until it produces, proven before you pay.

Your Clay workspace: admin access transferred, 7 production tables documented, HubSpot integration yours, runbook delivered

04 / Hand over the keys

Own

Tables, workflows and the runbook are yours. Permanently.

Your Clay engine, assembled. Build it · run it · hand you the keys.

02 / Proof

Built in Clay, on their own data. Owned by them.

Both engines still run today, owned by the client. All proof →

Fintech · AI-powered disputes

The challenge: Messy spreadsheets, manual enrichment, HubSpot chaos. Sales wasted hours researching instead of selling.

What we built: Automated enrichment pipelines, HubSpot-Clay two-way sync, deduplication, persona scoring. No more research chaos.

"They understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."

Tim BulensDirector of Growth

Full TAMEnriched

ZeroManual research

NightlyData refresh

DevTools · Data Infrastructure

The challenge: Static CRM, no context on contacts, no way to know which accounts deserved attention. Intelligence lived in spreadsheets.

What we built: 7 revenue-grade workflows: enrichment, job-change detection, bi-directional sync. Their CRM keeps itself accurate 24/7.

"They worked out exactly what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through, and a partner who gets what a scale-up needs."

Hugo LuCEO

End-to-endData engine

24/7Auto-enrichment

100%They own it

"The team built a solution that keeps our database up to date with the details we need, and lets us maximise the return on our pipeline generation."

Greg MersonHead of RevOps

"They re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases, smart conditional routing. All with clear thinking and fast execution."

Ariel LevinHead of Sales & Marketing

The next move

See what Clay could be producing for you.

The GTM Scorecard scores your revenue motion in three minutes and puts a pound figure on the pipeline your current setup isn't producing. No email to see it. Then we hand you the blueprint of exactly where it leaks, before you pay a thing.

Get your Pipeline Blueprint → Score my GTM in 3 minutes → AI-Enabled CRM for HubSpot →

Pipeline Blueprint report showing 3 revenue leaks found

03 / Straight answers

Clay consulting,
answered.

The questions we hear most, answered plainly.

What does a Clay consultant do?

Sets up and operates Clay to enrich, score and route your accounts. We go further: we engineer Clay into a working, owned revenue machine on your own data, integrated with your CRM, and hand it over with the runbook so it keeps running whether we are in the room or not.

Do we need to already use Clay?

No. We bring Clay as part of the build, or pick up an account you already pay for and never operationalised. Either way you end up owning the system we engineer on top of it.

Are you actually based in the UK?

Yes. We are a UK firm, the #1 UK team at the 2025 Clay Cup (Top 4 globally) and Clay Certified. Most serious Clay studios are US-based; we build and deliver from the UK for UK and European companies.

Clay agency, or hire a Clay person in-house?

Hiring buys you one person's time and key-person risk. We engineer the owned system that person would build, for roughly half the loaded cost of the hire, live in weeks, and you own it forever. You get the capability without staffing the project.

What does it cost?

We price the engine against what it replaces in-house, and you see the number after your Pipeline Blueprint shows exactly where your GTM is leaking. We scope it before you commit, and you never pay for a phase until it is met and verified.