See the pipeline your portfolio could be producing. Score my GTM in 3 minutes →
Clay Cup 2025🇬🇧 #1|🌍 Top 4 ClayCertified Specialists HubSpotSolutions Provider
Using Clay? See Clay for Private Equity →
For PE-backed portfolios

A revenue engine the portco owns. And keeps at exit.

We install an owned revenue engine inside your portfolio company, built on its own data and proven before you pay. The value-creation gain lands as a working system in weeks, and because the company owns it, the gain shows up in diligence as an asset, not a vendor dependency.

Talk to us about your portfolio → Score a portco's GTM →
Portfolio pipeline growth
Without With GTM engine
800k 600k 400k 200k Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Pipeline (£) Quarters ENGINE INSTALLED
Pipeline lift+0%
Payback<90days
OwnershipPortcoowned
#1 UK team · 2025 Clay Cup Casap · ~3× pipeline velocity Orchestra · ~94% forecast accuracy #1 UK team · 2025 Clay Cup Casap · ~3× pipeline velocity Orchestra · ~94% forecast accuracy
Why it matters in a hold

The difference at exit.

Code, workflows, scoring model and the runbook. Transferred, not rented.

The deliverables: code, workflows, scoring model and runbook
Rented motion
Agency runs the motionvendor seat
Capability lives in their teamleaves
At exit, buyer seesa discount
Diligence findingvendor risk
Owned engine
Built on the portco's dataowned
Code, data, runbook transferredstays
At exit, buyer seesan asset
Diligence findingdurable value
Talk to us about your portfolio →
01 / What we install

One engine. Built on the portco's data. Owned by the portco.

Pipeline that compounds, or a forecast the board can sign off on. We prescribe which the portco needs first.

Portfolio Engine Status3 portcos
CompanyPipeline sourceForecastData hygieneAttributionStatus
Elmstead GroupB2B SaaS · Series B
 unknown ~38% manual none no engine
Ridgeline PartnersFinTech · Growth equity
 partial ~52% decayed none no engine
Hawthorn WorksIndustrial IoT · PE-backed
 spreadsheet ~29% none partial no engine
Elmstead GroupB2B SaaS · Series B
 enriched 94% automated mapped owned
Ridgeline PartnersFinTech · Growth equity
 enriched 91% automated mapped owned
Hawthorn WorksIndustrial IoT · PE-backed
 enriched 96% automated mapped owned
Last sync: just now
All engines live
See the engine →
02 / Proof

PE-grade work, on real revenue.

Both engines still run today, owned by the client. All proof →

Fintech · AI-powered disputes

The challenge: Messy spreadsheets, manual enrichment, HubSpot chaos. Sales wasted hours researching instead of selling.

What we built: Automated enrichment pipelines, HubSpot-Clay two-way sync, deduplication, persona scoring. No more research chaos.

"They understood it immediately, echoed it back clearly, and executed. We now have clean enrichment, strong infrastructure, and real confidence in our account data."
TB
Tim BulensDirector of Growth
Full TAMEnriched
ZeroManual research
NightlyData refresh
DevTools · Data Infrastructure

The challenge: Static CRM, no context on contacts, no way to know which accounts deserved attention. Intelligence lived in spreadsheets.

What we built: 7 revenue-grade workflows: enrichment, job-change detection, bi-directional sync. Their CRM keeps itself accurate 24/7.

"They worked out exactly what workflows we needed and gave them to us in a scalable way. Now we have enriched data flowing through, and a partner who gets what a scale-up needs."
HL
Hugo LuCEO
End-to-endData engine
24/7Auto-enrichment
100%They own it
"The team built a solution that keeps our database up to date with the details we need, and lets us maximise the return on our pipeline generation."
GM
Greg MersonHead of RevOps
"They re-architected the entire system from the ground up. Advanced workbooks, four distinct use cases, smart conditional routing. All with clear thinking and fast execution."
AL
Ariel LevinHead of Sales & Marketing
The next move

Put a number on the leak in a portco.

Send us a portfolio company and we will hand back a blueprint of exactly where its revenue motion leaks, with the public signals behind it, before anyone signs anything. Then we build the engine the company owns.

Talk to us about your portfolio → Score a portco's GTM →
Portfolio pipeline growth.xlsx
Portfolio pipeline growth
Without With GTM engine
800k 600k 400k 200k Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Pipeline (£) Quarters ENGINE INSTALLED
03 / Straight answers

For sponsors and
operating partners.

The questions we hear most, answered plainly.

How does this create value in a portfolio?
It installs an owned revenue engine inside the portco that lifts pipeline, conversion and rep productivity on the company's own data, and removes 40 to 60 percent of manual revenue admin. Because the company owns the engine, the gain shows up in diligence as a durable asset, not a consultant retainer that ends at exit.
Who owns what you build?
The portfolio company owns all of it: code, workflows, enriched data, scoring model and the operating runbook. The gain cannot walk out the door because it was never rented. That durability is what survives the hold and the exit.
Do you work with the sponsor or the portco?
PE backing is how we find the right fit, but the buyer is the portco's own revenue leadership. The sponsor sees a value-creation lever land as a working owned system in weeks; the team walks into a running engine with no builder to hire.
How fast does a portco see value?
Before any contract we hand over a blueprint of exactly where that portco's pipeline leaks. The first working component is live in week one, the install in about thirty days, and you never pay for a phase until its spec is met and verified.