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Clay Cup 2025🇬🇧 #1|🌍 Top 4 ClayCertified Specialists HubSpotSolutions Provider
The engine

Watch the engine
assemble itself.

Architect → Engineer → Operate. This page is the whole machine, running. How it's designed, what it runs, what it reads out. Scroll and watch it work.

Get your Pipeline Blueprint → Score my GTM in 3 minutes →
Your revenue engine, assembled.Build it · run it · hand you the keys
01 / The loop

One lead. Four stages.

Find, Engineer, Operate, Own. One lead moving through the engine, end to end. Each stage lights as the lead enters it.

The loop compounds
Signal scan interface showing closed-won pattern, tech stack match, hiring signal, intent cluster, and funding round scores
01 / Find the alpha

Find

Raw lead enters. We dig the signal out of your data.

Waterfall enrichment cascade showing Clearbit, Apollo, ZoomInfo, Clay AI, LinkedIn with 87/100 ICP score
02 / Engineer the system

Engineer

The lead is enriched and scored, live on your data.

Lead routing panel showing Sarah Reynolds assigned as Priority, Slack alert sent, Calendar hold booked in 47 seconds
03 / Operate it

Operate

The lead is routed to the right rep with full context.

Handover checklist with all items complete: Clay tables, HubSpot workflows, scoring model, runbook, admin access transferred
04 / Hand over the keys

Own

The system is yours: code, runbook, keys.

Your revenue engine, assembled. Build it · run it · hand you the keys.

02 / The method

One discipline. Three phases.

A repeatable engineering discipline, not improvisation. We design the system on your numbers, build it on your data, run it, then hand you the keys. You own what we build.

01 / Architect

Map it, then design it.

We design the system on your own numbers before a line of it gets built. You see the blueprint, the data sources, and the output we expect it to produce. Nothing gets guessed into production.

  • Blueprint + data sources, signed off
  • Expected output modelled on your numbers
  • Nothing guessed into production
02 / Engineer

Build it, live on your data.

We build it. Working code, live workflows, enriched data, a motion that runs on its own, proven on your records before you pay for it.

  • Owned code + workflows
  • Enrichment running on your market
  • Proven before you pay
03 / Operate

Run it, improve it, own it.

The system keeps running and keeps getting better. New value every month, owned by you, with us behind it.

  • New plays shipped monthly
  • Tuned on live numbers
  • Keys handed over, no lock-in
This is what we build · running live

Raw signal in. Closed revenue out.

This is your GTM system once we hand it over. Leads flow through on their own: enriched, scored, routed to the right rep with full context. No new tool to log into. Infrastructure that runs, that you own.

  • We connect your data sources, existing and new
  • Leads reach the right rep with full context
  • Your team acts on signals, not dashboards
  • It runs without anyone touching it
  • You own the infrastructure. Part ways and it's still yours
Get your Pipeline Blueprint →Score my GTM →
GTM pipeline · live100+ sources · waterfall enrichment · 4 sub-scores
Stage 1Signal ingestion19 sources
Product eventsCRM records Data warehouseLinkedIn CrunchbaseBuiltWith Job postingsG2 intent Website visitsNews & triggers Partner referrals+8 more
Stage 2Waterfall enrichment100+ providers
clearbit42ms
apollo89ms
clay156ms
zoominfo134ms
linkedin201ms
bombora→ g2 fallback
crunchbase112ms
openai · icp-qual203ms
+90 more providers in the waterfall
Stage 3ICP scoring4 weighted sub-scores
87/100Composite
Company fit · 40%92
Intent signal · 25%78
Product usage · 20%95
Timing · 15%81
Stage 4Intelligent routingscore-based, multi-action
Score 85+18%
Direct to sales
Slack alertCalendar holdPrep doc
Score 70-8427%
Priority outreach
Priority queueResearch brief
Score 50-6931%
Outreach sequence
Cadence enrolContent match
Score <5024%
Nurture track
Marketing dripRe-score 30d
ResultThis lead
OutcomeRouted to an AE in 47 seconds, not 47 hours
Slack alert · calendar hold · prep doc generated
Estimated value
+£12,000
The same engine keeps running post-sale: health, expansion and save plays.
lead_scoring.ts
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const qualifyLead = async (lead) => { // 1. Enrich with waterfall data sources const domain = extractDomain(lead.email); const enriched = await clay.waterfall(domain); // 2. Dynamic ICP scoring logic const score = calculateICPScore({ employees: enriched.headcount, funding: enriched.lastRound, techStack: enriched.technologies }); // 3. Route based on intent signals if (score > 80 && lead.intent === 'high') return { status: 'PRIORITY_QUEUE', sla: '15min' }; };
2,847 signalsLast 24 hours
Score: 87/100High priority
Built, not briefed

We speak API,
not just KPI.

Consultants hand you slides. Agencies hand you spreadsheets. We hand you a working system, reverse-engineered from your revenue outcomes, wired into your stack, deployed and running. Code that runs, not decks that sit.

  • We wire your existing tools together
  • Data flows automatically to your CRM
  • Your team gets alerts, not dashboards
  • Plays that fire without manual work
  • You own everything we build, the code included
03 / Now you try

Watch the engine build a record. Live.

Drop in a LinkedIn or company URL. The engine pulls the company, the person, and the signals, then writes the reasons to reach out, in front of you, in seconds. This is the unpaid version. The paid one runs your whole market.

The instrument

We don't report on the leak.
We show you the gauge.

The GTM Scorecard scores your revenue motion the way an engineer scores a system, and puts a number on the pipeline your current setup isn't producing.

  • Leak detection across targeting, speed-to-lead, CRM data and handoffs.
  • Revenue at risk quantified in pounds, not RAG dots.
  • One number your board can sign off against.
Score my GTM in 3 minutes →
GTM Scorecard
0/100
Below benchmarkvs. 72 industry median
Estimated pipeline leak £0.0M / yr based on your revenue, team size, and current close rates
Data quality
42
Signal coverage
58
Enrichment depth
35
Routing precision
71
Sequence timing
48
CRM hygiene
52
Biggest opportunity

Enrichment depth is 25 points below median. Closing this gap alone could unlock ~£680k in pipeline.

Take the full scorecard → 3 min · 14 questions · no email required
04 / The after-state

What the revenue motion looks like once it's engineered.

The same lead lands twice. Watch what happens.

Without the engine Stitched together by hand
HubSpot Google Apollo LinkedIn Gmail
app.hubspot.com/contacts/lead/new
←Contacts/Dana Okoro
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Dana Okoro
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About this contact
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Job title
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Last activity
linkedin.com › in › dana-okoro
Dana Okoro — VP Revenue — Northwind Capital
VP Revenue at Northwind Capital. London. 500+ connections. Previously Director of Sales at Vertex…
northwind.vc › team
Leadership — Northwind Capital
Our team. Dana Okoro leads revenue at Northwind, a Series B fintech…
Find companiesSearch companies
Total 32.5M New 32.4M Saved 89.8K
IndustryKeywordsAI filtersFundingSignals
Use Apollo AI to find the right prospects
Example: Find me companies with 100 employees in the US
Dana Okoro
VP Revenue · Northwind Capital
🔒 Access emaildana@northwind.vc
Open to work
Dana Okoro
VP Revenue at Northwind Capital
London, England, United Kingdom
500+ connections
Connect Message More
About
Revenue leader scaling B2B SaaS pipelines. Previously built outbound at Vertex from 0 to $8M ARR.
Experience
VP Revenue
Northwind Capital
Jan 2023 - Present
Director, Sales
Vertex
2019 - 2023 · 4 yrs
New messageSelect a sequence
Todana@northwind.vc
Step—
Add to sequence
Researching00:00
With the engine Enriched, scored, routed
revenue-engine · live00:00
Dana Okoro
enriching…
0ICP score
Waterfall enrichment0%
Clearbit✓ matched
Apollo✓ enriched
Clay✓ verified
Crunchbase✓ funding
Company
Northwind Capital
Title
VP Revenue
Funding
Series B · $54M
Headcount
240 · +18%
Hiring 14 SDRsIntent: highICP match 96%
✓ Routed to an AE in 47s — full brief attached

Same lead. The engine had it enriched, scored, written and routed while the rep was still on tab three.

05 / Start here

See what your
engine would produce.

Three minutes, and no email needed to see your score. Then we walk you through the blueprint, on your numbers.

Score my GTM in 3 minutes → Get your Pipeline Blueprint → See pricing →